As part of our ongoing commitment to sustainable development and support for local initiatives, our foundation, accompanied by one of our partners in Europe, Chamaelon Reisen, had the pleasure of visiting the Assafar Cooperative in Essaouira. This was a privileged opportunity to meet the passionate women artisans who work every day to produce argan oil and other exceptional products.

For several years, we have actively supported the Assafar Cooperative by regularly purchasing their products, thus contributing to the promotion of local know-how and the empowerment of the women involved in this activity. Aware of the challenges they face, we wanted to strengthen our support by offering a sum dedicated to the acquisition of a new argan oil extraction machine. This equipment will help optimize their production, improve working conditions, and ensure an even higher quality of finished products.

During our visit, we were warmly welcomed and had the opportunity to witness all the stages of production, from selecting the kernels to the final extraction of the oil. This immersion allowed us to further appreciate the dedication and expertise of these women, whose work not only helps preserve an ancestral heritage but also contributes to the economic development of their region.

Our partnership with Assafar illustrates our commitment to supporting initiatives with social and environmental impact. We are convinced that this new contribution will help the cooperative grow even further and ensure greater prosperity for its members.

We sincerely thank everyone we met during this visit for their hospitality and commitment. This experience reinforces our mission to promote sustainable and solidarity-based practices. We will continue to support the Assafar Cooperative and encourage the rise of local initiatives that highlight Moroccan craftsmanship beyond its borders.

Development aid

Heritage promotion